Structured Data: The language of AI agents

Agents don't read like humans

An AI agent doesn't "see" your website. It processes the HTML, extracts text, and searches for patterns. If your information is disorganized, the agent won't understand what you offer.

Schema.org: The common vocabulary

Schema.org is a standard that defines how to describe things on the web: people, products, events, FAQs... By using this vocabulary, you tell the agent exactly what each element is.

Essential Schema Types

• Organization/WebSite: Who you are and where you are
• Person: Who writes the content (critical for E-E-A-T)
• FAQPage: Structured questions and answers
• Article: Editorial content with author and publication date

Basic Implementation

Structured data is implemented in JSON-LD format inside a script tag in your page's head. It does not affect visual appearance, but it transforms how agents understand you.